Link Building Tactics

Linking tactics are really what this site is all about - what works and what doesn't.

It's worth defining exactly what we want the links for before carrying on with the rest of the discussion. Basically links have two purposes:

• To boost search engine rankings
• To provide people a direct link to click on and arrive at our website

Basically with respect to the second purpose, almost any link is a good link, so we're going to focus the dicussion on the first purpose.

Getting Good Search Engine Rankings

The best way to think of this is simply ... keep it natural.

One message the search engines consistently send is that natural, organic behaviour in websites wins the rankings.

To that end, lets discuss some different linking tactics people have used, and are still using.

Linkfarms

Very bad idea.  These are websites that are just big collections of outgoing links.  No useful content.

They will offer to sell you links, usually for a small fee per link, but this can add up.

Short answer: don't bother - they're a waste of your time and money.

Reciprocal Linking

As I've said before, I don't think this actually hurts your rankings, but it's certainly not the best way to get incoming links.

If you can do it without any time input, then maybe it's worth it, as long as it's not the only form of link building you use.

Personally, I don't bother with it.

Three Way Linking

This is better than reciprocal linking, but still not the best.  It does offer some benefits though, and if you can do it automatically, it's probably worth adding to your strategy, again, as long as it's not your main source of links.

It works by you adding a link to website A, website A linking to website B, and website B linking back to you.

Again, it's artificial, so it probably helps, but it's not the best.

Article Marketing

It works - definitely it works.  The content is relevent, the links are relevent, and the search engines lap it up.

The only downside?

It can take some considerable time or money, to write all those articles and then post them to all the article directories.

It's more effective than all the others listed above, but it does take work (or money).

The Method I Recommend Most

This is essentially like article marketing, in that it's all high quality content based, relevent links.

But it's better in one essential way...

It's super, dooper, could-not-be-simpler EASY!

I won't say any more, just take a look by clicking the banner below.