Link Building For Search Engine Optimization (SEO)

Let's start by talking a little about what backlinks are...

Backlinks are also called incoming links, inbound links, inlinks, and inward links. Essentially backlinks are incoming links from another site to your site or blog.

The more established, high quality, and high Page Rank the website that contains the link has, the more power it has to help the linked website with its search engine position (ie your site).

The number of backlinks is seen as an indication of the popularity or importance of your website. Backlinks from blogs are great, but if you are doing things manually you need to think about the page rank of the blog before you leave the backlink (generally done through leaving a comment). If you do this this you should be backlinking from a blog with a higher page rank.

An important point...

Backlinks don't make your site all by themselves.  As someone wise once said, "backlinks are the seasoning you add to the steak. You still have to cook the steak".

What The Search Engines Want

Basically the search engines want to see organic activity, in everything related to your site.

They want to see it grow gradually, gain backlinks gradually and change gradually.

They want to see evidence that it's a decent site, full of decent content, run by a decent human being.

To that end, your strategy for linking needs to be organic also.  That's why all the artificial methods I mentioned in Linking Tactics have little use.

It's important you focus your efforts where the real results come from.

The Linking Strategy I Recommend

I use two main strategies for promoting my sites.  The first is article marketing.  It works well, but takes a little work (or money).

The second is Linkvana.  It's the easiest, most effective, most high quality method of gaining one-way, incoming links to my sites that I have discovered.

It's quite simply superb.  Take a look by clicking here.